Frequently Asked Questions

Become an Ask Andre connoisseur!

Answers to frequently asked questions about Ask Andre:

Q: What are the main benefits of Ask Andre for traders?
A: Ask Andre places product and distributor information in one central place, saving retailers and restaurateurs time and hassle when they need to access information about industry products, ordering procedures and agency contacts.

Q: What are the main benefits of Ask Andre for producers and distributors?
A: Exposure. Ask Andre provides an avenue for distributors to reach liquor traders directly and promote their products and services – free of charge.

Q: Does Ask Andre only include details of major products and distributors?
A: No, along with details of all the major industry players, Ask Andre also contains information about boutique brands. In fact, enabling smaller producers to get their names out there is one of the main benefits of Ask Andre. There is so much choice on offer that many traders are yet to discover!

Q: I know what products my distributor stocks. Why should I use Ask Andre?
A: Variety. Say for example you are in a restaurant and taste a wine that you really enjoy. The staff cannot recall which distributor sells the wine or where they bought it from. Simply jot down the name of the wine - and Ask Andre will do the rest! There are always new products and information being circulated on the market, Ask Andre helps you keep abreast of the latest changes.

Ask Andre exposes traders to a portfolio of products available nationally and internationally. With a limited variety of lines currently dominating retail outlets and restaurants, Ask Andre makes it easy for the industry to locate alternative stock and offer their customers more choice. An added benefit to traders being the opportunity to take advantage of deals associated with bulk orders!

Q: I’m a rep. I can tell my customers what I stock, so what’s in it for me?
A:  As you’d know, it is impossible to call on all restaurants, cafes, bottle shops and bars on a regular basis. Ask Andre helps keep you in touch with your customers, providing an avenue for you to get information to them when you physically can’t reach them.

Q: As an experienced trader, aren’t I already aware of how to access all the products available on the market? What’s new about Ask Andre?
A: Ask Andre was created due to a recognised need within the industry. Andre was receiving a dozen phone calls a week from frustrated traders unsure how to locate certain products or agencies!

Ask Andre is a new business tool that takes away the hard work in sourcing industry information. With an array of information located in one place, traders no longer need to scramble for catalogues, sift through phone books or call their colleagues asking for help tracking down a product or distributor.  

Sometimes labelling can further add to the confusion too, with the name of a liquor implying it comes from a particular producer when it is in fact distributed by a completely different company altogether! This causes unnecessary running around, a burden that Ask Andre can remove.

Q: How much does it cost to become a member of Ask Andre?
A: Ask Andre represents real value for money, costing traders just $110 a year to join. Members gain access to Ask Andre’s extensive producer and distributor portfolio, Ask Andre’s Blog – an online industry news forum, and a monthly e-newsletter. Accessing trade information couldn’t be easier!

Membership of Ask Andre is free for distributors.

Q: How do I become a member of Ask Andre?
A: To start receiving the benefits of Ask Andre, simply click here.

Opening special: Ask Andre is offering one year’s free membership to traders who join before 30 May 2008!

Q: What are the other benefits of Ask Andre, besides making it easy to order products we want to stock?
A: Knowledge. For example, if a local customer comes into your store and asks about a specialised product… You may not stock it or intend to order it in, but being able to quickly look up who does have it in stock and tell your customer where they can source it will leave you with one happy customer, more likely to return to your store in the future!

Also, being exposed to industry news and events through Ask Andre’s online Blog helps keep you on top of everything occurring in your industry, such as new developments or upcoming networking opportunities.

Have any further questions about Ask Andre? Contact us and a member of the Ask Andre team will happily provide the answers!